The ooh advertising agencies are ideally required to satisfy certain criteria to indulge in outdoor advertising that is set by the public authority of that area. However, in certain cases the outdoor advertising companies are given relaxation. Advertising in Rapid Metro is however not exempted from nay rule that is set. Here we are going to discuss about the exemptions to out-of-home advertising.
Out of sight
Ads that are displayed inside the building provided that they are not illuminated or are not displayed within one meter of the window or the external opening that renders it visible from the outside, the approval is not required. A business premises is also allowed to carry an ad for only those goods or services that are offered within the premises. For not more than 3 years advertisers are also encouraged to advertise on the hoardings that surround the construction sites.
Logo’s and deemed consent
The ads that are in the form of the tickets as well as the markers, the trade-names, the branded goods or say the ones displayed on the vending machines or the petrol pumps do not require the permission either. Flags that have the company name or the logo in addition to ones that relate to the specific event for a limited duration are also permitted. Some advertisements are given the deemed consent is which are basically purpose-designed ad sites. These sites include street kiosks provided that the posters are not bigger than the four-sheets. Those areas that have enjoyed ad displays for more than or around ten years also enjoy the deemed consent.
All in all, this is all that you are required to know about the exemptions to out-of-home advertising.
Source: https://metrostationadvertising.wordpress.com/2019/10/23/exemptions-to-out-of-home-advertising/
Out of sight
Ads that are displayed inside the building provided that they are not illuminated or are not displayed within one meter of the window or the external opening that renders it visible from the outside, the approval is not required. A business premises is also allowed to carry an ad for only those goods or services that are offered within the premises. For not more than 3 years advertisers are also encouraged to advertise on the hoardings that surround the construction sites.
Logo’s and deemed consent
The ads that are in the form of the tickets as well as the markers, the trade-names, the branded goods or say the ones displayed on the vending machines or the petrol pumps do not require the permission either. Flags that have the company name or the logo in addition to ones that relate to the specific event for a limited duration are also permitted. Some advertisements are given the deemed consent is which are basically purpose-designed ad sites. These sites include street kiosks provided that the posters are not bigger than the four-sheets. Those areas that have enjoyed ad displays for more than or around ten years also enjoy the deemed consent.
All in all, this is all that you are required to know about the exemptions to out-of-home advertising.
Source: https://metrostationadvertising.wordpress.com/2019/10/23/exemptions-to-out-of-home-advertising/
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